Team building and training of business modeling using the PIK methodology and tools (workshop). Team training of project management methodologies (Scrum, Agile, Waterfall, etc.) and tools (workshop). Creative thinking team training (workshop). Team tracking and facilitation of workshops.

Key trends (technological, regulatory, socio-cultural and socio-economic). Market factors (market segments, market attractiveness). Macroeconomic factors (influence of the global market, economy infrastructure, capital markets). Industry factors (influence of service providers, analysis of competitors, new market players, replacement products and services, etc.). Identifying competitors' financial models.

Creative session to develop hypotheses. Hypotheses testing with problem interviews. Identifying the pains and needs addressed by the new product.

Creation of a product business idea (positioning, value creation and delivery, mission, unique experience). Defining a project stakeholder map. Determination of the financial model (market size, platforms share on this market, profit channels, forms of monetization). Resource plan (types of resources, resources required for implementation, scaling and system support). Media plan with metrics (keywords, clicks, acquisition channels, etc.).

Creation of a product design concept. Development of UI/UX design. Development of a product prototype (Look & Feel). A/B testing of target audiences. Test reports and documentation.

Development of product requirements: business requirements, functional requirements, technical specifications, IT landscape, IT architecture, technology stack, project timeline. Reporting documentation on the research results and design sessions. Creation of a competence center for working with PIK canvases within the customer company; formation of a methodological framework. Defining of MVP features. Strategy development for MVP launch.